Having over 20 years of business experience, Lina has worked with large and small businesses to collaborate across the organisation to drive strategy, innovation and high-performance teams to realise business objectives.
With a Master of Business, Lina continues to draw on theoretical concepts, practical experience, yet always with a bias towards implementation and action.
Her passion lies in setting the strategic tone to build strong business foundations that support business teams to achieve and exceed business expectations.
As a trusted advisor, Lina has developed and implemented comprehensive and aligned strategic plans for small and large clientele, working with clients in commercial property, retail, travel, financial services, FMCG, and not for profit sectors.
She brings energy, creativity, constant learning and improvement to a business and its teams while delivering on the fundamentals and providing clear, focused and disciplined approaches to strategy, creative and production.
With over a decade in ad-land, Lina has developed a nous for knowing people and how to get your product or service into their hands.
Lina brings creative, integrated multi-channel experience that builds your brand awareness and reputation with a proven ability to drive market response rates, providing creative solutions across all online and offline mediums including digital, social media, and events.