About BSS

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So far BSS has created 16 blog entries.

Marketing for Sustainable Growth

TRANSCRIPT In a professional service firm, it’s very easy to get caught up with doing the work. That’s the most important thing. Usually the owner of the business is a technical expert, whether they are an accountant, whether they are an engineer, architect, graphic designer, whatever it is, they are the technical expert [...]

Marketing for Sustainable Growth 2017-08-29T14:22:45+00:00

Unique Business Identity

TRANSCRIPT Getting clients is a difficult task for a lot of business owners and most professional service firms tend to rely on referrals or word of mouth. They need to get clients from as many sources as they can and they’ll often have a website but if you look at all of the [...]

Unique Business Identity 2017-08-29T14:22:45+00:00

Attracting the Best Clients

TRANSCRIPT Most professional service firms are quite passive around marketing. It’s almost an afterthought in some cases. The result of that is we end up in this up and down sales rollercoaster and don’t break through that barrier of growth because marketing isn’t proactive. Having powerful, proactive promotion is critical to being able [...]

Attracting the Best Clients 2017-08-29T14:22:45+00:00